I feel fortunate to have had this experience, because not many girls are introduced to engineering at a young age. Research on how to use social media to promote yourself or your company can easily be found online. Pixelkeet has strong branding around a feathery themeTake the time to think about your product’s user. Knowing who you are targeting will also make it easier to reach out and find these specific users. Then my website became the number one Google search result for ‘freelance graphic designer’ and project requests started pouring in from around the world. And I’ve built websites for countless organizations since then. 7:00: Get up and check calendar
8:00: Commute to work; on the BART I check email, check Asana (task management app), and read (reading is my relaxation for the day)
9:00: Respond to messages (phone, email, social media)
10:00: Work on design or code for a project
10:30: CrowdMed meeting
11:00: Work on design or code for a project, answer time sensitive messages
1:00: Lunch with CrowdMed team, friends, or contacts
CrowdMed harnesses the wisdom of crowds to collaboratively solve even the world’s most difficult medical cases quickly and accurately online2:00: Work on design or code for a project, answer time sensitive messages
6:30: Yoga
8:00: Events (meetups, networking, parties)
11:00: Commute home
What tools do you use in your job? If you try to appeal to everyone, you’re going to be interesting to no one. I use this to keep track of all the projects I’m working on. So what do you think of forgoing a degree in favour of free courses online? My college’s Graphic Communication program was focused on print. I don’t have a computer science degree, yet my first job out of college was to build websites for universities around the world. But, being in a print-focused design program, I had to seek outside resources to update my web skills. We care about what people can build, not where they came from. But I got better. He got me planning, sketching, and building gadgets. The demand led me to build a team and found the graphic design and web development firm, Pixelkeet. I put in full eight-hour work days sitting in downtown San Luis Obispo’s Barnes Noble’s cafe reading their entire collection of web development and design books. She wears many digital hats – she’s the founder of marketing, graphic design, and web development company Pixelkeet; co-founder and lead designer of CrowdMed, a service for medical experts and patients; and works on branding, graphic design and web development for event discovery platform Gallevent. Here Lee Bob Black of SkilledUp speaks with her about teaching herself web design, clients who think «everyone» is their target market, and being in a state of constant learning. I made a decent portfolio site and put it online. Your motivation is the only limit to your success. Don’t feel limited by the educational institutions you do or don’t get into. My experience has shown me that you don’t need a formal degree to get a job coding. magazine’s 10 Women to Watch in Tech in 2014. I’m also a fan of Asana. I can trace my passion for tech back to my dad. Paper is not going away. Be specific. I don’t have a marketing or PR background, but I do spend a lot of time researching user behavior and psychology. Establish your target market. I check Twitter for design, tech, and business articles. Greenwalt spent eight hour-days reading books in Barnes Noble’s cafeOnline, I would also search for articles, sample code, and tutorials. Their dashboard is also very clean and easy to use. What advice would you give startups on branding and marketing? We’ll always have toilet paper!»
At that moment I decided I needed focus on web design and development. What else can you tell us about your rise to success? What were your first websites like? I devoted a summer to getting up to speed on web development. I tried out several invoicing apps, but this one gave me the most freedom for styling invoices (which is important to me since I run a design firm). It’s lucky that my high school had programming classes and graphic design classes too. I frequently attend industry events to keep in touch with the community and get opinions on the latest tech. I made some absolutely terrible demo websites. When I was young, he introduced me to circuit boards, transistors, and other building blocks. If I hadn’t learned what I did in these classes, I probably would have had a less clear direction for my future. I responded to ‘seeking web developer’ ads and got a few clients. Focus. Jessica GreenwaltGraphic designer, web developer and illustrator Jessica Greenwalt is one of Inc. Words: Lee Black
Lee Bob Black is a staff writer and editor for SkilledUp, a site built to help you find online courses, gain and increase your skills and prove your worth to employers. The more specific you are, the easier it will be for you to create a clear message that speaks to your user. In my first design class, the professor proudly proclaimed «Print is not dead! I meet with fellow designers and developers to see what they’ve been working on.