One thing we really love at The Cool Hunter is reinvention. Taking a fresh approach to an established form is at the foundation of innovation and we applaud anyone who can pull it off — like Ron Arad who has created this incredibly unique luxury bath concept, which turns the traditional bath on its head, literally. Aside from its obvious aesthetic appeal — it’s like a giant art installation for your bathroom — its also multi-purpose, transforming from bath to shower as the whole unit revolves. Arad worked with Italian bathroom design brand Teuco to bring the concept to life. At this stage it’s still a prototype but Arad is confident that with Teuco’s production expertise his bath dream will soon be a reality in our own homes. We want one now. -Lisa Evans (via Sept issue of Wallpaper magazine)