A dramatic transformation – from Linen Store to Pastry Shop

Make sure to look at the before photos to see the dramatic transformation. The black steel display units were custom designed and fabricated to stand independently; the compressors for each unit are positioned in the basement below, allowing the displays to stand on dainty steel legs, in continuity with the adjacent storage and cash counter units. ground floor location on the colorful street of Mont-Royal impelled the creation of a space that is distinguished by its neutrality, acting as a monochromatic backdrop to the vibrancy of both the street and the pastries within. It is separated from the shop area by a mid-height wall that encourages the sounds and smells of the kitchen to tease the senses of the patrons beyond. All pastries are made in-house, with the production floor set in the rear of the space. The execution of the design begins with the storefront. The refrigerated display units sit below the wood cladding, while thin and delicate LED suspension defines this exhibit area with its focused and dramatic illumination. Atelier Moderno together with Anne Sophie Goneau have designed Patisserie À La Folie, a contemporary pastry shop and storefront in Montreal, Canada. From the designers
The design of the new address of the patisserie À La Folie aims to defy all typecasts of the conventional pastry shop by giving full prominence to the superior presentation and quality of its unique products. The neutral gray interior elevates the wonderful shapes, textures, and hues of the products on display. The two photos below are what the retail space looked like before the redesign.