It’s pure, strong and subtle at the same time,» Drechsel said. «It’s rather unobtrusive, not trying to be the focus of attention. «Helvetica’s pleasant harmony and consistency seems to be very close to the ideal of a sans-serif font. «We didn’t think that was overstated, because it refers to the heritage of Helvetica as well.»
One of the most popular typefaces among designers, versions of Helvetica have been used in multinational brand identities, New York’s subway signage and throughout Apple’s iOS operating system. Dezeen Watch Store: Swiss watchmaker Mondaine has released a watch dedicated to Helvetica, the iconic typeface designed in 1957 by Max Miedinger and Eduard Hoffmann. It has some kind of quiet, modest beauty.»
Mondaine Helvetica Light 38mm in gold/white (left) and gold/black (right)Six models are now in stock at Dezeen Watch Store: Helvetica bold 43mm black, Helvetica regular 33mm in white/polished and Helvetica light 38mm in brushed/brown, gold/black, gold/white and white/brushed silver. This image: Helvetica Light 38mm in white/brushed silver (left) and Helvetica Regular 33mm in white/polished silver (right) – main image: Mondaine Helvetica Light 38mm in brushed/brown»Just like Helvetica, we thought it should be an interesting and diversified family,» Drechsel told Dezeen Watch Store in an interview. The lugs and case of Mondaine Helvetica watch is based on the number ’1′»This even includes the date and the «Swiss Made»,» he explained.
