Nendo showcases prolific product range in Japanese department stores

YokohamaLamps made from crinkled paper, moulded paper and wire mesh – all created while working with local artisans – are suspended from the ceilings. Ikebukuro»We wanted to combine the novelty of the commercial back yard, in which new products arrive straight from the workshop, with the excitement of playing in the back yard at home,» said the studio. Shibuya»Most shops hide the plywood base of their fixtures under licks of paint, so showing it like this brings the shop’s ‘backyard’ into the shop itself, casually and nonchalantly creating a link between the hidden world of production and the shopping experience,» the studio said. Dezeen Book of Interviews: Nendo founder Oki Sato features in our new book, which is on sale nowShibuyaThe paintwork gradually fades down to reveal the wood grain around the bases of the rectangular stands. YokohamaPieces in the by|n collection include bent-wire baskets and umbrellas with two-pronged handles that stand unassisted, both launched during the past month. ShibuyaBackyard offers Nendo the opportunity to showcase its growing range of products, which range from fashion accessories to homeware. Related story: Nendo’s grid of suspended bookshelves hangs above shoppers in Beige fashion boutiqueIkebukuroThe designers wanted to «offer a tantalising glimpse into the back of the shop», so used exposed concrete walls and plywood to emulate the packing and preparation areas that customers often don’t get to experience. Nendo has designed retail concessions for its wide range of products created exclusively for department stores in Japan (+ slideshow). YokohamaThe Backyard and by|n logos are printed in black onto the mottled grey surfaces. IkebukuroObjects are displayed on plywood plinths and shelving units that are painted white at the top but reveal the material at the bottom. YokohamaThe same material is used on a panel that provides a backdrop for the square space in Shibuya, and covers corner walls on two sides of the larger area in Yokohama.